The New Green: How data is the new competitive advantage
Pernille Tranberg

The protection of data falls into three areas of responsibility

  1. Governments
    1. Enforce the law (GDPR, antitrust)
    2. Support and push for data ethical products and services
    3. Be a role model and shop green and data ethics
  2. Individuals
    1. Learn digital selfdefense
    2. Understand the data age at which you can use your own data
    3. Demand data ethics from governments and companies
  3. Companies & Organisation
    1. Great TRUST with data ethics
    2. Give your users control over their data
    3. Innovate with Privacy by Design