The ICO has conducted and commissioned several reports on customer satisfaction and information rights.

One of the goals of the Information Commissioner’s Office (ICO) Information Rights Strategic Plan 2017-21 is ‘to increase the public’s trust and confidence in how data is used and made available’. It is therefore important for the ICO to gauge the public’s changing perceptions in this area.

Since the Trust and Confidence research was last undertaken, GDPR has come into effect, and the ICO has also published its Technology Strategy 2018-21 in support of the Information Rights Strategic Plan. There is therefore also a need to provide benchmarks in these areas.


Three quarters (75%) of the public agree that it is important that their personal information is protected when they share it with businesses.


The public’s awareness varies in terms of the data protection rights they have varies with regards to personal details held on them by companies and organisations in the UK.

  • The right that most are aware of is the ‘right to access your personal data’ (58%), followed by the ‘right to be informed about the collection and use of your personal data’ (52%) and the ‘right to have inaccurate personal data rectified, or completed if it is incomplete’ (45%).
  • The rights least known were the ‘right to move data from one provider to another’ (27%), and the ‘right not to be subject of automated decision making and profiling’ (30%).


The full report can be read here .